Despite having their reputation affected by the whole US teen vaping scandal, JUUL ecigs are the best selling products on the market today. With over $454 million in retail sales last year alone, JUUL owns almost half the US market share, in a fierce battle with the major tobacco companies.
Described by Men's Fitness as "the iPhone of e-cigs", the JUUL vape is a portable nicotine-delivery device which works with pre-filled cartridges or pods. It is manufactured by JUUL Vapor and retail price for a starter kit is just $49.99. JUUL Vapor was co-founded back in 2015 by two Stanford design graduates - Adam Bowen and James Monsees – as a spin-off from vaporizer company PAX Labs.
But what makes this tiny e-cigarette so popular and how did it manage to boast its sales up to 800% in the past 12 months? Is it all just marketing schemes or does the product actually deliver on the promises it makes? Here; The top 10 reasons for their amazing success:
10. Widely accessible
With a retail price of just $49.99 for a starter kit with 4 pods that's constantly available online as well as in countless physical shops all across the US, the JUUL ecig is easily accessible. Besides the standard version there are also device kits without included pods or limited edition colors.
Also JUUL offers an auto-shipping monthly plan for their pods, which includes 15% discount as well as free shipping.
9. Easy to use
The JUUL has to be one of the most easy to use e-cigarettes on the market today. You only need to charge it, slide in a pod and you're ready to vape. It's a simple as plug and play and the pre-filled cartridges ensure a consistent and mess-free experience.
8. Easy to recharge
Despite being powered by an equally small battery, this tiny vape is extremely versatile. A charge will last anywhere between a couple of hours to a full day and it all depends on your style of puffing. To make matters easy, the JUUL is easily recharged via any USB socket and the whole process takes less than an hour. Also, you can always pick it up from its proprietary charger, take a few draws, and then plug it back in.
The JUUL is one of the smallest and most discreet pod style vaporizer. It doesn't resemble tobacco cigarettes and it doesn't produce vapor like its sub-ohm counterparts. It's easy to carry around in your hand, pocket or purse and it activates on draw. Stealthy, dependable and consistent.
6. The number of flavors
The standard pod line-up includes five different flavors, four of which are included in the variety pack you get with each starter kit. From a very good tobacco flavor to menthol, crème brulee, forest fruits and mango, you're bound to find a favorite in no time.
5. The limited edition flavors
Besides the five standard pods, the company has also released three limited edition JUUL flavors which were a big hit throughout the community. These include Classic Tobacco, Classic Menthol as well as the highly popular Cool Cucumber. And despite being advertised as limited edition, these flavors have been around in the company's online shop for months now.
4. Endorsement by celebrities
We know for a fact that Katy Perry is a big fan of her JUUL and we also recently saw Dave Chappelle using such the device during his Equanimity & The Bird Revelation Netflix Special. Other celebrities like XXXTentacion and Fanny Bourdette Donon have also been spotted using the tiny vape in public.
3. Temperature control
While they don't often advertise about this feature on their website, JUUL uses a closed loop temperature control algorithm engineered to deliver the perfect amount of power at any given time to the pod. This ensures a smooth and consistent hit every time, without any dry hits or burnt taste.
2. Nicotine salts
One of the key elements behind JUUL's popularity is the type of e-liquid used inside the pre-filled pods. The company has patented a 5% nicotine salts solution, which has the same effect on the human body as smoking an actual cigarette. It has a strong throat hit and delivers a really nice buzz.
1. They mimic the physical and sensory cigarette experience
Even if we decide to ignore all of the previous 9 facts, one thing remains certain: the JUUL ecig is so popular because it does the job better than any other product. It accounts for an experience very similar to that of smoking tobacco cigarettes and it helps users stay away from them.
There are no dry hits, no burnt taste and no e-liquid spills. Everything is plug and play and with minimum maintenance. It might be a bit more expensive than your standard mod and tank on the long run but, as you probably saw in our previous article, we are definitely saving some money with pod mods.