The Blu Standard Cig Starter Kit full review - Everything you need to know

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Blu Cigs is among the leaders of the ecigarette industry and its signature blue-colored tips can be seen in many public places as vapers love them. They are clearly targeted towards first-time vapers and while they are not the most powerful ecig out there, it’s a great choice for transitioning smokers who are looking for a vaping experience similar to analogs.

Blu Cigs is the real authentic American brand and will definitely remain a key player in the future.

8 Ecigguides Editors' Rating

Blu Cigs is an American company located in Charlotte, North Carolina and it has been one of the leading ecigarette brands on the market. It has made the headlines in 2012 when it was acquired by the third largest cigarette manufacturer in the United States, Lorillard Inc.

Created exclusively for blu by Johnson Creek, their flavors use only 5 ingredients (6 ingredients in cartridges containing nicotine), yet deliver maximum flavor. All blu cartridges are propylene glycol-free and are made in the U.S.

Blu's variety

Blu Cigs likes to keep things simple when it comes to their products. They only sell 2-piece cig-a-like devices and disposables and they offer a choice of four e-cig starter kits. All of their kits come with a Portable Charging Case that is in the shape of cigarette pack and some even offer social features to create an ice-breaker between ecigarette users. They offer seven flavors to choose from and four nicotine levels.

Design and Packaging

Their name is said to have come from their signature blue-colored LED tips. The main purpose of this is to make anyone notice their devices and to let the brand build a name for themselves. You can clearly see the attention to detail that blu Cigs have invested in creating each of their products and they will definitely get you noticed when using them in public. While most ecigarette companies focus their development efforts on creating a variety of battery color choices, Blu Cigs takes the classy and sophisticated approach.

Starter Kit contents, prices and warranty
  • The Original blu Starter Kit contains:
  • 1 PCC pack that can holds 5 cartridges – charging your batteries on the go
  • 2 rechargeable batteries
  • 1 Wall charger and 1 USB adapter
  • 1 Variety Pack that includes 2 Classic Tobacco cartridges, 1 Cherry Crush cartridge, 1 Magnificent Menthol cartridge and 1 Java Jolt cartridge
  • The Original blu Starter Kit can be purchased for $69.95 and comes with a 1 year warranty.
  • Battery Life

    Blu Cigs uses only lithium-ion batteries and original and premium will give you about 80-100 puffs. These batteries can be recharged slightly over an hour. The premium100 battery can be used for 250-300 puffs and it takes about 3.5 hours to fully charge.

    While heavy smokers will run out of batteries in about two hours, the brand offers stylish Portable Charging Cases in all starter kits and you will be able to recharge your batteries on the go. They have led indicators on the charging duration and the available charge of the case.

    Blu Cig flavors

    When it comes to flavors, blu Cigs has 7 flavors that are made in the United States only with FDA approved ingredients. All of their flavors do not contain any Propylene Glycol and are made from only six ingredients: water, nicotine (except the 0% variations), citric acid, certified vegetable glycerin, all natural flavorings, and artificial flavorings.

    Magnificent Menthol, Java Jolt, Peach Schnapps, Vivid Vanilla, Cherry Crush, Classic Tobacco, and Pina Colada are their signature flavors, crafted by Johnson Creek.

    All their flavors come in 4 levels of nicotine strengths: (0%, 0.8%, 1.2% and 1.6%)

    You don’t have to option of buying e-liquid separately and their cartomizers come in packs of 5.

Product Specifications

Rating of the Blu Standard Kit

8 Overall score
80 Score
Vapor Production 80

Posted by Dave Allan

dave profile pic
Former pack-a-day smoker, I discovered electronic cigarettes back in 2011. Since then vaping has slowly turned into my hobby and my full time job. I’ve tested hundreds of e-cigarettes and mods across the years and constantly used my knowledge and experience to help others make the switch. I’m passionate about technology, I enjoy reading and I love big flavorful clouds.


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