Through education and the innovations brought by technology, more and more people are becoming self-aware of the problems surrounding them and of the risks they could live without every day. Today’s society understood the fact that smoking is bad for both the individual and the community and role models seen puffing on tobacco should remain a thing of the past.

anti smoking logoUnderstanding that they don’t set a good example for their children, tired of their teeth and skin getting yellow and the horrible smells, many people decide to quit on tobacco and make an improvement on their lives by adopting healthier meals, eating more fruits and veggies and going to the gym on a regular basis. But quitting on tobacco is easier said than done; because not only is nicotine such an addictive substance but the whole smoking routine is hard to give up on. Cold turkey is believed to be the best way of someone staying off tobacco for good, but the percentage of people who can actually do this is slight.

There are of course alternatives for nicotine sold in pharmacies, like gum, patches or inhalers. But, while they have a proven efficiency, the act of quitting still resides on the will of smoker. Feeling isolated and alone in his fight with such strong cravings, chances are a person will often relapse and go back to a number of daily cigarettes.

Here is where an innovation that has been on the market for only a few years really shines. While not advertised as a smoking cessation product and still unregulated by the Food and Drug Agency, the electronic cigarette has helped millions of people worldwide cut down and eventually quit on smoking entirely. This is because it resembles a tobacco cigarette and shape and size and also the vapor it delivers is very similar to the smoke coming out of combustible cigs. But vapor is very different from smoke, in fact is so different that we have only a handful of substances to worry in the case of e-cigarettes as opposed to the thousands of chemicals and carcinogens fond in burning tobacco.

But why are so many people against e-cigarettes? Well, probably for the very thing that makes these devices so effective and so easy to use – the fact that they look and feel like traditional cigarettes. Society doesn’t want smoking to be glamorized once again and seeing so many people puffing on their ecigs and feeling so good about it might seem like making the same mistakes we did in the past, with role models like the Marlboro Man and chick ladies lighting up a cigarette to show their independence.

But are e-cigarettes likely to produce the same kind of social phenomena like tobacco did decades ago? We will talk about this in our future article.

… to be continued…