Advertised as ‘a game-changing product in the e-cigarette category’ the VUSE is the first electronic cigarette to be produced by a tobacco company. Winston-Salem-based R.J. Reynolds has decided to join the ecig market with its own device rather than buying a whole brand like some of its rivals. It is the second-largest tobacco company in the U.S. (behind Altria Group) and is an indirect wholly owned subsidiary of Reynolds American Inc. which in turn is 42% owned by British American Tobacco of the United Kingdom.

vuseThe VUSE e-cigarette is 100% made in the USA by automated manufacturing process, therefore ensuring the highest standards of quality as opposed to their Chinese counterparts. VUSE is the first e-cigarette designed with Smart Technology. The VUSE Digital Vapor Cigarette contains a ‘VaporDelivery Processor’ that uses algorithms in the same way a computer does, therefore the name “digital.” The ‘VaporDelivery Processor’ in the ‘PowerUnit’, working with the ‘SmartMemory’ microchip in the cartridge, monitors and adjusts the power and heat delivered to the unit up to 2,000 times a second, ensuring consistently satisfying puffs. This is a great ‘thumbs up’ for R.J. Reynolds that made sure smokers will benefit of the full advantages of electronic cigarettes without any disappointing first impressions.

In addition, both the batteries and cartridges are encrypted, therefore they cannot be used in combination with other devices on the market. This ensures VUSE clients the best vaping experience with every puff of the e-cigarette. Another novelty is their ‘QuickConnect’ feature that allows the cartridges to snap to the battery rather than screwing them on.

The VUSE is available in two options – the SOLO and Vuse System pack. The Solo has a price tag of approx. $9, which is the same as your regular disposable. But these devices aren’t disposable. R.J. Reynolds is aware of the environmental burden of ecig waste and doesn’t want its users to toss them once they are depleted. Instead, their battery is rechargeable and if the future vaper is satisfied with the e-cigarette, he can buy extra cartridges, which are sold in packs of two. Each SOLO comes with a regular USB charger inside the box.

If you want to go the extra mile, you can choose the Vuse System that includes the battery, two cartridges (tobacco and menthol), a wall adapter, a USB charger and a carrying case. This version is sold for only $30 and it’s one of the cheapest starter kits on the market.

The stuff inside VUSE’s cartridges is called V-Liquid and is made of the highest-quality tobacco-derived nicotine, vegetable glycerin and propylene glycol, water, and flavorings. In what nicotine concentration is concerned, the VUSE is the first vapor product with a nicotine profile similar to that of a combustible cigarette.

For the average vaper the battery will last for roughly a day and it has limited recharging cycles. It will be good to go for about six months, and it is replaceable by the purchase of another VUSE Solo.